Month: August 2020

Having a wayfinding solution, for any type of establishment, is a sure way to take the visitors’ experience to a new level. Wayfinding allows people to save time and reduce stress by making navigating easy. You can get acquainted with the building and find the fastest routes. At a time of a pandemic, wayfinding also makes things safer. However there is so much more that 3D Wayfinder has to offer withour integrated solutions! For instance, let’s talk about wayfinding advertisement.

Making Full Use of Your Platform

When choosing 3D Wayfinder, you have a choice between an on-site kiosk solution, mobile application or a website integration. Or all of them! It is our view, that once you’ve chosen to have a wayfinding solution for your venue, it is silly not to apply it to it’s full potential. The two main benefits of wayfinding advertising are making the visitors’ experience more pleasant and getting a return on your investment.

Making Shopping Easier

The most obvious way to use wayfinding advertising is through banner ads displaying videos, images or animations. But we can create even more useful solutions.

For example, imagine just going shopping without a specific item to buy in your mind. You check the nearby kiosk to see what stores there are in the center. The intuitive 3D model and building directory will give you an understanding of the building, but in addition to that, the shops with an ongoing sale are highlighted. It is also possible to develop an option to search for specific items in the mall or to browse all the items on sale. You can also give high priority stores a leg up by displaying their items first.

Another clever way to notify customers is through indoor positioning and mobile apps. As the customer is moving through the venue the mobile app can send them notifications about sales in stores that they’re passing. If the app has more detailed information about the user, like age, gender or interests, it can send out even better targeted notifications.

In conclusion, there are nearly endless ways to further integrate our wayfinding and venue management solutions into your enterprise. These innovations allow you to save money and streamline your operations. In addition the upgraded customer experience will surely keep people coming back!

To find out more you can contact us here or apply for a quote here!

The Corona epidemic has far reaching consequences in all sectors. Everything from the obvious health, economic to social issues are influenced. However there are also many smaller matters that aren’t immediately apparent. For instance, the role of touch screens and kiosks in the spread and stopping of the pandemic.

Kiosks during the Corona Pandemic

The use of kiosks during the Corona pandemic is a double edged sword. Since SARS-CoV-2 can spread through direct contact with other people, social distancing is highly advisable. However life must go on and everything can not be done online. Many jobs can not be done from a home office. Sometimes seeing the doctor in person is unavoidable. Therefore we need new solutions that allow us to conduct certain transactions without human contact, for example paying for products and services, printing prescriptions, asking for directions. These are all things that kiosks can be utilized for. However using touch-screen kiosks could in fact help spread the virus, if not done properly.

One way to make the kiosks safer would be to sanitize them in regular intervals. That however would be redundant as popular locales will have people using kiosks constantly. Placing a hand sanitizer bottle also may not be enough as not everybody cares enough about their own and other’s health.

Making Kiosks Safe Again!

One ingenious solution comes from Freetouch. This solution allows users to access touchscreens without ever touching it. The user can click, drag, scroll throughout the display just as they would with a laptop. This means that companies don’t need to make any additional investments in an already uneasy time. Also, the solution is quite Eco-friendly as there are no hand sanitizers or personal protective equipment being used!

A novel solution like Freetouch might be a bit confusing for some people, who just want to carry on as they did before the pandemic. Thankfully there are ways to make the screens of kiosks themselves kill bacteria. Many companies now have come forth with anti-microbial coating for touch screens. This coating can be added to touch screens without installing a completely new kiosk.

Voice activated kiosks are also an option of course. This kind of solution also makes kiosks more accessible for people who may not be ale to use touch screens because of a disability.

Investing In the Future

These are just some examples of human ingenuity overcoming the difficulties created by the current pandemic. The thing to remember is that this will not be the last pandemic to hit our global community. The investments we make in our safety will pay dividends for generations to come. Making the world more accessible through wayfinding and self-service kiosks will help curb unnecessary costs for enterprises and help keep us safe.