Earn revenue with wayfinding

October 11, 2022

Helping visitors doesn’t have to be just a cost. It is possible to earn revenue with 3D Wayfinder software and you might be surprised how profitable it actually is. It is like getting 200 m2 rental space with minimal investment. Below we present in more detail how it is possible to earn revenue with wayfinding.

Digital signage is developing at rapid speed. Besides more and more advertisement screens, there will be large LED displays, self-service terminals, 3D hologram projectors etc. Main content of course are advertisements. But the case with most of them is, that they are just like TV advertisements – people know how to ignore them and targeting is bad.

Advertising with wayfinding software can be different. It is somewhat similar to targeted ads in search-engine: you type the keyword and ads with this keyword will be shown first. Difference between just targeted ads and Wayfinder is, that while targeted ads could be good for you, they sometimes yield inferior results. When you search some company and get their advertisement first, it is useful, it makes you just click on that add. When you look something specific and get 5 ads first, then it is not so user-friendly at all. Wayfinder aims to do differently.

Wayfinding software is not search engine and would simply help to find what you are looking for: shop, brand or product category. Our targeted adds are bonus for your search – get best meal or find a shop with better discount. Even if you are looking for an exit, you might find a nice shopping deal when exiting the mall.

Different advertisement options

3D Wayfinder has different advertisement options. Besides traditional banner ads there is also a possibility to show advertisements on map, even on the 3D map:

earn_revenue_with_wayfinding_and_ advertise_with_banner_ads

Advertisements can be also land-marks. For example, you can be guided around the pizza place and at the same time you will see the daily pizza offer as an advertisement.

show_advertisements_in_augmented_reality_(AR)_and_earn_revenue_with_wayfinding

Besides improving advertisement features, we are working with technology to show advertisements in augmented reality (AR). It means that you can see the path on your mobile device camera screen and at the same time see offers and promotions, pointing to the right shop or place.

Wayfinder ROI calculations

Ok, lets talk about the numbers. Each shopping mall is different and rental-prices and revenues differ by a country. For specific calculations, please contact our sales department. Following numbers are rough estimates.

Let say the initial cost for wayfinding is following:

  • Wayfinding screens with set-up (5 screens) – 15 000 euros
  • Wayfinding software with maps – 5 000 euros
  • Printed QR stickers, advertisement for tenants, labor cost – 5 000 euros

In total the costs will be around 20k euros. It is quite a small amount, comparing to expansions of the mall building, creating new inner-walls or setting up large LED-screen.

Now let’s say that there are about 100 tenants in shopping mall. Some of them might be larger anchor-tenants. If each tenant pays 5 euros per day on average (it is not a large amount in comparison with search engine adds that might cost 1 euro per visitor). This means only 5 clicks per day (when taking 1 euro per click). Besides, visitors will certainly spend more money while in the shopping mall, opposed to just surfing in web.

It means 5 euros (average amount spent by tenant) multiplied 100 (number of tenants) makes 500 euros per day and about 15 thousand in month. This means that the ROI of wayfinding software is only a little-bit over a month. There are not many investment options with that good profitability!

When we take rental price of 15 euros per square meter, this additional 15 thousand means that shopping mall gets the same fee as renting out 1000 m2. Building additional 1000 m2 is probably more expensive that 1 million euros. This means using wayfinder solution with advertisements is as profitable as additional 1000 m2, but instead of costing 1 million, it only costs 20 thousand.

Following figures are illustrative and depend on type of the building (mall), location, visitors’ profile, tenants etc). To calculate ROI based on your project, please contact our sales team.

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Licensing options for wayfinding software

October 1, 2022

3D Wayfinder wayfinding software can be purchased in different ways. In this post we will give a short overview of possible licensing options. Choosing suitable licensing type depends on your (or your customer) needs, but we will certainly be able to find the optimal solution for each project.

First of all, 3D Wayfinder is licensed per project (building or block of buildings). This means we don’t count number of kiosks, users or building size. This makes licensing transparent and simple. When adding kiosks/totems to the building later, you don’t have to pay anything extra.
Licensing is also the same for wayfinder end-customers and resellers. There is no difference in licing model. Of course, for our partners (resellers, system integrators, digital signage providers etc.) we can make discounts from 3D Wayfinder prices.


There are basically three options for licensing:

  • Using 3D Wayfinder as a service (SaaS)
  • Lifetime license (one-time payment)
  • Enterprise license for private server

All these options are covered below.

SaaS licensing


Buying software as a service (SaaS) is most common way to sell software nowadays. It is mainly used for web-based software and it means you can access the software as long as your subscription is valid.

3D Wayfinder can also be purchased as a SaaS. There will be discount when paying longer periods upfront, but it is possible to pay also by months. This makes it flexible, so when there is no need for wayfinding anymore, you can just end the subscription. This might be good option to one-time exhibitions or events where wayfinding is needed but only for the time event takes place.

For resellers we have also SaaS based licensing option. In this case software is hosted in virtual private server (VPS) and there is everything needed for custom branding (White Label). For more information, please contact our sales.

Lifetime license


Lifetime (or Perpetual) license means, there is just a one-time fee for the software. Wayfinding software is still being hosted in our server, but the customer owns the software.

All the updates are available without any extra cost. Everything works like SaaS, but without any additional payments for the software.

In case we have to stop providing software in our servers (this will hopefully never happen), then our customer can get an Enterprise license (with right to install software to their private server).

Lifetime license is a good way when you want to minimize the running costs, especially because with 3D Wayfinder all the content can be administrated by yourself.

When you buy kiosks or touch-screens, then you can buy also wayfinding software. Only thing you have to worry about is electricity and internet (when using 3D Wayfinder offline snapshots https://3dwayfinder.com/offline-wayfinding/, kiosks don’t even have to be connected to the internet).

Enterprise license


3D Wayfinder enterprise license is for hosting wayfinder software in private server. This type of licensing is good for resellers, allthough very often also large shoping malls, government organizations, hospitals and companies use this option too.

Installing wayfinder software in private server has many advantages: customization, security concernes, direct access to wayfinding data etc. Server can be setup to be accessed from local network only, which makes loading large 3D maps faster and makes all systems very secure.

For enterprise server we provide regular updates, so all the new features in 3D Wayfinder can be added to enterprise installation also.

wayfinding software license options

For more information, please see overview of Enterprise Server (https://3dwayfinder.com/solutions/enterprise-license/) or contact our sales team.

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How 3D wayfinder software makes hospitals better

April 25, 2022

3D Wayfinder R&D AS has successfully completed as many as 200 projects a round the world. Below map gives you just small glimpse where you can find our work. Find out how hospital wayfinding software works.

3D Wayfinder R&D project map for wayfinding software projects globally.
3D Wayfinder global projects

Opportunity to work with clients globally has been beneficial to us all. Making our team stronger in 3D wayfinding software development and helping our clients to conquer their challenges. From the knowledge we have gathered we have now good insight what direction wayfinder software can grow in future.

Today, we see rising demand for solutions in healthcare sector. Larger city hospitals have grown to huge building complexes and provide rooms for hundreds of patients at a time. Some medical services are provided in one building and other services in different building. Patients who are staying short time and patients from rural areas are the first ones to discover these difficulties. Finding right cabinet from that maze can be long and challenging event.

How are we going to improve healthcare through wayfinding?

For hospitals we have taken already steps to improve our 3D wayfinder software. “3D Hospital Wayfinder and Management System” has been supported by Estonian-Norway joint-programme Norway Grants “Green ICT programme”. Project timeline is August 2020 till July 2023. Project’s focus is on developing web-based software service for healthcare operations, example hospitals. Like facility’s floor-plan visualization in 3D with universal API for collecting different real-time data and showing it in 3D floor-plans.

More details you can find HERE.

Hospital wayfinding software example

Our project in Poland is a great example how large hospitals can really be. As you can see below picture it is not an easy task to find right location there. The use of the stairs is not possible for a person in a wheelchair. To tackle this issue we have created opportunity to use multiple direction routes.

UCK hospital project in Poland with 3D Wayfinding R&D AS software.

We can’t forget that there are people who do not want to touch kiosks for health reasons or are located in different part of hospital, where there is no self-service kiosks. To tackle this issue we have created QR code based wayfinder solution. Scan QR code with your smartphone and use your device like kiosk. All the functions you get from large self-service kiosk you get in your smart device.

If you have more questions about the software we are happy to talk!

Contact us here!

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3D Wayfinding solution for airports

March 13, 2019

Airports are often places that many people do not visit very often and therefore they can be difficult to navigate. Finding the right gate in the right terminal is something that can cause a lot of stress under the time pressure and unknown venue. Luckily there are wayfinding solution for airports. Also we have installed our software in many airports across the globe what make navigating easier.

Integrating different features into Wayfinding system is made easy thanks to the open platform. One solution that could help airport visitors is a Wayfinding solution that directs user to the right gate after scanning the boarding pass. Also integrating barcode reader to Wayfinding will make user experience better and can help show innovativeness of the venue.

Lately, we were happy to offer our solution to one of the biggest airports in Indonesia. Our local partners helped them to set up the whole system. It is also based on enterprise license server solution which offers them a possibility to host solution in their own server. Also they wanted to include boarding pass barcode scanning feature. They want to give their visitors an easy and quick way to find their desired gate.

Indoor positioning is the right solution for airports. We believe that guiding people with the help of 3D Wayfinder software will make using the airport more convenient. User comfort and satisfied guests should be the goal of every airport. We hope you had the idea to contact us for wayfinding solution for airports.

3D wayfinder software in airports. 3D Wayfinder R&D AS has developed many solutions to airports!

3D Wayfinder has developed many solutions to airports. To get some more information about different integration possibilities contact us today and we are happy to give you a demonstration of our software. If you are interested of our wayfinding solution for airports then contact our sales department.

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