Wayfinding Advertising: Beyond the Basic

August 28, 2020

Having a wayfinding solution, for any type of establishment, is a sure way to take the visitors’ experience to a new level. Wayfinding allows people to save time and reduce stress by making navigating easy. You can get acquainted with the building and find the fastest routes. At a time of a pandemic, wayfinding also makes things safer. However there is so much more that 3D Wayfinder has to offer withour integrated solutions! For instance, let’s talk about wayfinding advertisement.

Making Full Use of Your Platform

When choosing 3D Wayfinder, you have a choice between an on-site kiosk solution, mobile application or a website integration. Or all of them! It is our view, that once you’ve chosen to have a wayfinding solution for your venue, it is silly not to apply it to it’s full potential. The two main benefits of wayfinding advertising are making the visitors’ experience more pleasant and getting a return on your investment.

Making Shopping Easier

The most obvious way to use wayfinding advertising is through banner ads displaying videos, images or animations. But we can create even more useful solutions.

For example, imagine just going shopping without a specific item to buy in your mind. You check the nearby kiosk to see what stores there are in the center. The intuitive 3D model and building directory will give you an understanding of the building, but in addition to that, the shops with an ongoing sale are highlighted. It is also possible to develop an option to search for specific items in the mall or to browse all the items on sale. You can also give high priority stores a leg up by displaying their items first.

Another clever way to notify customers is through indoor positioning and mobile apps. As the customer is moving through the venue the mobile app can send them notifications about sales in stores that they’re passing. If the app has more detailed information about the user, like age, gender or interests, it can send out even better targeted notifications.

In conclusion, there are nearly endless ways to further integrate our wayfinding and venue management solutions into your enterprise. These innovations allow you to save money and streamline your operations. In addition the upgraded customer experience will surely keep people coming back!

To find out more you can contact us here or apply for a quote here!

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Utilizing 3D Wayfinder solutions for conference and exhibition venues

January 16, 2020

Industry conferences and exhibitions have become an integral part of international business and networking. These sorts of events can include tens and even hundreds of thousands of attendees. Managing the orderly movement of these masses is essential to a successful event. 3D Wayfinder offers a number of solutions to help manage navigating and organizing the event. Read closer about wayfinder solutions for conference and exhibition venues.

The largest conference and exhibition venues stretch over massive areas and include exhibition and banquet halls, seminar and meeting rooms, dining areas and so on. In addition, inside the exhibition area there are various booths. A good way to help people navigate this maze would be either our 3D or 2D map. The main functions of these maps are to search for specific locations and to guide the attendees there. Besides that, these interactive maps can be customized to show timetables of events, descriptions of booths, relevant notifications and promotions. 

Wayfinder software in crowded conference halls and venues.
A conference crowd in need of 3D Wayfinder solutions

Endless ways to integrate different functionalities

It is possible to access these maps either through on-site kiosks, mobile apps or through a website. A mobile app would be a good choice as it can provide indoor positioning. This is excellent, as exhibitions are usually on such huge premises and quite crowded. Also, it is possible to integrate the mobile app or kiosk with various functions to assist with the overall organizing of the event. For instance, printing accreditation cards and coupons at the kiosk or giving people updates on weather and transport through the mobile app. The usage statistics can provide the organizers with helpful figures to make adjustments for the future. 

Events like these enable people from all over the world to share ideas and create a synergy that otherwise would rarely occur. For this reason it is essential to make these solutions accessible in multiple languages, which we provide. 

Each venue and event is different and require an unique approach. There are several ways to integrate the functionalities mentioned here, and others, to create the right solution just for you. Get in touch with us to find out what is the best wayfinder solutions for your conference and exhibition venues.

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Offline Indoor Wayfinding

July 29, 2015

3D Wayfinder provides offline snapshot add-on to create static wayfinding application that can be used without internet connection. Read more about offline indoor wayfinding. 

Offline_Indoor_Wayfinding_with_3d_wayfinder

When kiosks or digital signage screens don’t have internet connection, then there are 2 options:
1) to use offline snapshot or
2) to install the 3D Wayfinder Enterprise Server locally.

Offline indoor wayfinding snapshot Add-on enables to save 3D Wayfinder projects for offline use. The add-on creates static files of all the assets and modifies the template file for local use. Also to use the snapshot files You need a local web server. Because modern browsers do not allow requests to local files. Read more from the offline snapshot tutorial.

Kiosk or totem set-up is the same as with using 3D Wayfinder from the web.

The only thing with offline snapshots is that after each update the files in kiosk need to be updated.

We are also offering 3D Wayfinder Enterprise Server with Administration panel and everything else, that is needed to administrate wayfinding kiosks locally. For more information, please contact our sales team.

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