Tag: marketing

Advertisement add-on user manual is now publicly available. Advertisement add-on makes your wayfinding application part of your digital-signage channel. It is possible to use video and banner ads. Also set duration, layout and everything you need for managing advertisements in malls or airports.

User manual covers the most basic part of managing advertisements:

• Choosing advertisement area.
• Creating frames and modifying frame layout.
• Managing frames.
• Setting restrictions e.g. date period, when frame will be shown.
• Uploading images and videos.

Advertisement user manual is part of 3D Wayfinder administration panel manual.

Read how to add and manage different ads in 3D Wayfinder. Ads can be images or videos. It is possible to create different layouts. You can also use a “screen saver” mode. Then you can show only advertisements. This helps to profit from wayfinding, when nobody is currently using the application. It is he good opportunity for shopping center and transportation facility.

Advertisement add-on price is 99 USD per month. See also other 3D Wayfinder add-ons.

Please contact our sales team for more information.

Some of our customers prefer a “Welcome” screen for their wayfinding application. Welcome screens are good way for inviting visitors to use wayfinding, it is also a page where you can show advertisements or welcome text. To minimize the load for kiosks we change the frame-rate of our WebGL rendering engine FRAK. 

Welcome page is configur as an idle-page, when no one is using wayfinding. Usually it is set to 10+ seconds after idle time, when the welcome screen is displayed. On this view, we are hiding wayfinder map component and directory. When visitor starts to use wayfinding, then welcome screen close and floor plans with directory are activate. Certainly, the welcome screen is also helpful for customers to understand what the screen is about. Also a great way to advertise for businesses located in the mall.

To save the kiosk pc and graphics card (GPU) we set the 3D rendering (see FRAK WebGL engine) also idle. This is important for limiting the frame-rate to a minimum. Frame rate change can be invoke with Engine.startIdle(fps) and return to normal operation with Engine.stopIdle(). See 3D Wayfinder API for specific documentation.

We have also fixed a bug in SmoothOrbitController that made animations oscillate on very low frame rates.

According to Google, self-service is becoming the new norm – 1 in 3 shoppers use their smartphones to find information instead of asking the store employees. 74% of adult smartphone owners aged 18 and older say that they use their phones to get directions or other information based on their current location. (Source: Pew Internet)

Way finding outdoors is easy, because there are so many different navigation softwares guided by the GPS. But people also need an indoor wayfinding solution because buildings nowadays have become very complicated. There is a great need for a simple indoor wayfinding solution for mobile devices. Therefore we offer 3D Wayfinder mobile app for Android and iOS. Soon it will be available on Windows Phone as well. It helps people to navigate indoors and get the latest deals. It is a tool for retailers to advertise their brand or product on the map. The solution has many benefits:

Today we are presenting 3D Wayfinder at Hospitality Technology Day in Meriton Grand Conference & Spa Hotel.

It’s a first time event specialized on introducing the possibilities of Digital Signage in hospitality sector.

Where is people there’s always a question of orientating – 3DWayfinder for hotels and spa’s.

We are pleased to announce that we have made ​​significant progress in the development of a WebGL version of 3D Wayfinder. We are planning to implement it in Atrium shopping center in Russia. WebGL and the power of HTML5 gives new cool designing opportunities for upcoming projects.

Our partner, Akzia Apps has created a super-awesome design. In the near future we will offer You this exclusive chance to be one of the first who gets a glimpse of this cool project. We plan to create all our future projects in WebGL to provide better user experience.

3D Wayfinder does not mean 3-dimensional buidling directory

The whole 3D Technologies R&D team is putting a lot of energy into product development to provide better navigation (wayfinding) for our existing and future partners. We are devoting a lot of time into innovating and testing new solutions. Our team is convinced that the best solutions grow out from engaging in dialogue with users of our products.

Our latest customer surveys revealed that there is also a market for more simpler version of 3D Wayfinder for smaller buildings with smaller budgets. We already receive requests for such solutions and hopefully first one will realize soon.

Maximize ROI

Advertising on smartphones and tablets has shown rising trends in the world and it is becoming more important information channel. 3D Wayfinder is an excellent channel for advertising to reach all user groups. It enables to advertise on all three platforms kiosk, mobile and web, which makes the solution an effective e-commerce channel.

Mobile & Web version

To meet the needs of our customers we have launched a mobile version for Android and iOS users. Windows Phone users can expect the mobile app soon. It has all the basic functions – search, deals, map etc. The building map is 2D so it could work smoothly and simply on most smartphones and tablets. The map is converted from 3D to 2D, to preserve its preciseness and to automate the process of updating. Exactly the same content that is in the kiosk and web version. All managed from one CMS. Mobile offer even more possibilities to integrate different custom solutions like social networks, loyal customer schemes, timetables and other useful features.

You can download the mobile app from your app store by searching “Lounakeskus” or, simply just scan the QR code below.

If you wish to see the web directory in action then visit Lõunakeskus website (South Center).

We would appreciate any feedback, so if You have any questions, recommendations or desire for cooperation, just let us know.

Now we have a reseller in Hong Kong and Macau area, Look Easy Group Limited. In case of any queries from this region please contact Mr. Nuno Duque at nuno@lookeasy.asia

3D Wayfinder, the provider of indoor navigation solutions in large public buildings, has launched a mobile application for shoppers which provides maps of all of their favorite shopping centres and details of onsite promotions direct to their smartphones. The benefits to retail site owners is that they can use this to connect with visitors and generate advertising revenue from tenants.

“Twenty-one per cent of global smartphone users (or 187 million consumers) bought a product using their smartphone in 2012 according GlobalWebIndex,” comments Taavi Juursalu CEO of 3DWayfinder. “So our solution is an obvious one for shoppers and retailers alike”.

The solution gathers all shopping centres into one database with 3D plans of each site. Users can then choose the desired centre from the list and see what they have to offer. For the shopping centre owners simple administration makes it very easy to change tenant information ensuring the maps are always up-to-date. Retailers can place text or micro or ads in real-time letting shoppers know about clearance sales or last minute bargains.

Source: http://www.retail-systems.com/rs/3D_Wayfinder.php

Estonian start up 3D Wayfinder, a provider of 3D personal navigation solutions in large public buildings, has launched a mobile application for shoppers that provides maps of all of their favourite shopping centres and up to the minute details of onsite promotions direct to their smartphones. The benefits to retail site owners is that they can use this to connect with visitors and generate advertising revenue from tenants.

“21% of global smartphone users (or, 187 million consumers) bought a product using their smartphone in 2012 according GlobalWebIndex,” explains Taavi Juursalu CEO of 3DWayfinder. “So our solution is an obvious one for shoppers and retailers alike”.

The solution gathers all shopping centres into one database with 3D plans of each site. Users can then choose the desired centre from the list and see what they have to offer. For the shopping centre owners simple administration makes it very easy to change tenant information ensuring the maps are always up-to-date. Retailers can place text or micro or ads in real-time letting shoppers know about clearance sales or last minute bargains.

According to Gartner by 2015, more than 50% of all e-commerce transactions will come from some kind of mobile or tablet device, so any application that can keep customers connected to a physical retail location will be crucial to maintain the value of such a site with shoppers.

“The solution is a win-win for shoppers and site owners alike” commented Taavi Juursalu CEO of 3D Wayfinder “currently our shopping centre customers such as Viru, South Center, Farmandstredet and Jekta are all keenly evaluating this solution to enhance their current 3D kiosk based provision.”

A further benefit for shoppers and shopping centres alike is that there is no need to invest in kiosk hardware and visitors can access maps even if there’s no kiosk around.

Source:  http://c4commerce.com/3d-wayfinder-launches-mobile-solution-to-transform-retail-experience/