Voice Recognition for Wayfinding

May 5, 2023

We are currently developing voice recognition feature for 3D Wayfinder. It will allow visitors to use wayfinding software without using touch-screens. Just say where you would like to go and wayfinder software will show you the way.

Voice recognition is becoming more popular and as the quality recognizing words is becoming better and mobile screens becoming smaller. It would be convenient to use voice orders instead of using touch-screens. Of course, there are privacy issues, as most of the voice recognition is done in servers. But for wayfinding software this is not an issue, as the wayfinding screens are public and nobody will make their private conversations near wayfinding screens.

How voice recognition for wayfinding works?

Let’s say you are looking for closest exit, toilet or just want to get a beer. So you just say “Exit”, “Closest toilet” or “Wayfinder, where can I get beer” and 3D Wayfinder can show you the route.

3D Wayfinder will use keywords and location names for voice recognition, the same way search functionality works. More keywords defined in wayfinder make the vocabulary larger. But definitely there will be AI implement in future. This will give much more possibilities. For example visitors canaska pint of Budweiser without “Budweiser” being entered as a keyword and still get to place where they can buy beer. Might be that the beer is not sold by pint. But at least they can get beer.

We can use languages for voice recognition, that are select in Wayfinder software. Languages can be add under settings in 3D Wayfinder administration panel. If possible, voice recognition can be active for all languages simultaniously. If not, we can use default language for voice recognition without selecting anything. After selecting prefered language wayfinder can switch also language for voice recognition. This depends capabilities of kiosk or touch-screen PC. Also, the challenge is to filter out background noise as wayfinder screens are usually in main entries and places where are more people around.

In future, voice recognition in wayfinding software will be available for all customers. It has to be turn on under settings and it would also require template that allows voice search. We will add this feature to our basic templates. So far, we can implement it in custom templates. So if you order custom template from us, we can also make search by voice available.

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Loading Wayfinder Application over CDN

April 6, 2023

We have added CDN support in 3D Wayfinder. CDN makes loading 3D Wayfinder application faster especially outside Europe. Currently it is available only for custom projects, but soon it will be option for all 3D Wayfinder customers.

CDN or Content Delivery Network is a geographically distribute servers that cache content close to end users. A CDN allows for the quick transfer of files, media etc. It works best for static content. In 3D Wayfinder it is basically possible to load all wayfinding content including maps, location data, images, application files etc. CDN is widely used by sites with huge traffic like Facebook, Netflix, and Amazon.

CDN is currenlty available for 3D Wayfinder custom projects and we have to make manual changes to make it work. We would like to open it for all 3D Wayfinder users, but this will still need some development and testing.

CDN server network copies files to more than 200 locations over world and when the wayfinding application is load, the files will be served from closest server.

3D Wayfinder CDN servers all over the world

During the testings we got loading improvement more than 60%. Lodaing speed was around 6 seconds from CDN compare to 16 seconds from 3D Wayfinder server.

Delivering content over CDN needs static content. This means that the content from databases has to be cached first. For any live-data like positioning or statistics, CDN cannot use. As wayfinding maps don’t change that often, it is easy to make the location information and maps to be as static content. Just after every change in 3D Wayfinder administration panel, the content has to be submit to CDN network also.

If you are already 3D Wayfinder customer and like your wayfinding to be load over CDN, please contact our sales department or your contact person in 3D Wayfinder. We will keep you posted through our blog and let you know when CDN-option will be available for all users in administration panel.

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Indoor Positioning on Cruise Ships

February 27, 2023

The world biggest cruise ship “Wonder Of The Seas” has more than 2800 rooms and accommodates more than 6900 people. Wonder of the Seas measures 1,188 feet (362 m) in length and has a gross tonnage of 236,857 across all 18 decks. Since all rooms and activities are compactly together on cruise ships, it is necessary for people to have all the information on important activities and locations. Indoor positioning on cruise ships is an important comfort for the passengers. We present to you the indoor positioning solution for a cruise ship created by 3D Wayfinder.

World Biggest Cruise Ship “Wonder of The Seas”

So far 3D Wayfinder has been used with a simple 2D map for small cruise ship. The ship has a total of 17 floors and around 1000 rooms. Below you see excerpts from five different floors.

Digital wayfinding kiosks and Indoor positioning in cruise ships is very important. 3D Wayfinder offer Digital navigation solutions for cruise ships.

Cruise ships have many different leisure options. As you could see on the photo, there are pools, saunas, a theatre, different shops, kids playground and many more. If you are going to be spending time on a cruise ship, it is very important to know where the different rooms and areas are from the very beginning.

Using GPS on metal vessels is difficult. Indoor positioning on cruise ships can be organized using iBeacons, WIFI or QR code that can be opened through a web browser. 3D Wayfinder has used all the proposed solutions and we know exactly how to build the system in a way that would be the most suitable for the customer.

Digital maps on cruise ships

On large ships there is a high risk of getting lost. Therefore, it is important to have interactive maps in various places on the ship. 3D Wayfinder map shows the route to the desired location with a red line. In comparison to regular printed maps, digital maps significantly reduce the time it takes to search for a location. On regular maps, it is very difficult to determine your location and then understand where you want to go.

Easily updated information boards in the elevators

In addition to the possibility of finding the location, 3D Wayfinder also offers information boards that can be installed in the elevator. Information about events on the cruise ship can be added to the screens. You can also share information about meal times and the use of other important services, which is necessary for all visitors. In addition, it is very easy for employees to exchange information on the screens.

Digital maps on a cruise ships as billboards

Most people do a lot of shopping on cruise ships as cruise ships often have better prices than regular shopping centers. In order for different shops to advertise their goods, it is possible to add advertisements to the map. This can be a good way to attract people to the store. In addition to shops, services like spa could also be advertised in a kiosk. For example, additional information could be added to the location and people could view the spa services and price list without them having to go to the spa in person.

In the world of entertainment, it is important to stand out and offer customers all the comforts possible. And one of the great conveniences for visitors is certainly a practical navigation service. If you are interested in the services offered by 3D Wayfinder, please contact our sales department.

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ISE 2023 Technology Expo Experience

February 14, 2023

ISE 2023 Expo is probably most important technology expo in Europe. This year it was biggest yet. ISE 2023 attracted 58,107 unique attendees from 155 countries, making 133,606 visits to the show floor. Especially busy was Multi-Technology hall. There we had most fun meeting companies too. Special thanks goes to for citizens of Barcelona. Even with limited English they left to us superb expression. We were pleased that the event was in city where people are kind and helpful for the first time visitors.

ISE 2023 Expo is probably most important technology expo in Europe. It placed in Barcelona.

ISE 2023 Expo organization

ISE 2023 Expo experience is that was really well organized Expo. There were large halls and easy to access booths. The catering was also very well organized and managed. We saw some very unique solutions. Especially interesting was 4K LED screens with IR touch. Making it suitable to use in interactive digital signage and 2D or 3D wayfinding solutions.

We saw some very unique solutions. Especially interesting was 4K LED screens with IR touch. Making it suitable to use in interactive digital signage and 2D or 3D wayfinding solutions.

In two days we when we visited expo, we got a lot of positive feedback for our software. Companies were most interested in our 3D maps that we have built for indoor navigation. Some of the companies we visited needs to be highlight also in our blog.

Nice meetings at the event

With representatives of Cisco we quickly found a common topic of conversation. We talked about smart rooms and today’s business environment. We understood in that moment how right our direction has been for years. Also especially happy to see that we have yet to offer more opportunities then international corporations like Cisco can do. This motivates us to keep working hard.

With representatives of Cisco we quickly found a common topic of conversation. We understood in that moment how right our direction has been for years.

Highly interested meeting we had was with BrightSign. Their digital signage players were interesting that can be potentially used for our software. We talked about to give better hardware tools for our clients. Especially interested us plug and play solution. Also it may be solution for our clients, who have little experience with digital signage and players for interactive screens. If everything goes well then we will have also hardware for our clients that is reliable with good price range.

We also visited booths of Clebex and Telelogos. Both are big IT companies and with very interesting field. They are definitely worth to explore. We started of right a way with productive talks and of course our topic was about potential of 3D Wayfinding. 3D Wayfinder software gives additional tools build powerful business solutions for end-clients!

Interactive displays manufactures at ISE

We got new and interesting knowledge in Chinese display manufacturer HCTek. Interactive displays is what future holds. HCTec is large interactive display manufacturer providing OEM, ODM and OTM solutions. Many well known display brands get their interactive displays from that factory. For us it was important to know what future brings. Talking was very productive and we had good laughs and took picture!

We got new and interesting knowledge in Chinese display manufacturer HCTek. HCTec is large interactive display manufacturer providing OEM, ODM and OTM solutions.  Picture with 3D Wayfinder director Rainer Saar.
Chinese display manufacturer HCTek. Interactive displays is what future holds.

Then we met LED manufacturer AOTO. In our talks we covered many aspects of today digital signage market directions. Also we both agreed that future will be LED. Especially in indoor and outdoor digital signage field. We were also invited to their 30th anniversary celebrations to Happy Hour.

LED manufacturer AOTO. Future will be LED, especially in indoor and outdoor digital signage field.

Our sales director Rainer Saar shared his experiences.

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Using 3D Maps in Ski Resorts

January 23, 2023

3D Wayfinder gives you innovative 3D map platform where you can build best ski resort app. All needed functions are available: 3D maps, positioning, guidance, search, filtering ski tracks and much more.

Alpine skiing is fun and many people love it. It is more than just taking the lift up and skiing down to the ski lift entrance again. Skiing is active vacation with everything it should include: planning trips, taking meals, socializing etc. You can plan your ski-routes as the longest ski tracks can be more than 10 kilometers long in Alpine region. While skiing down the hills you can enjoy the sun, have a drink in cafeterias and enjoy the social life.

3D Wayfinder gives you innovative 3D map platform where you can build best ski resort app.

There has been worries that ski resorts have less snow and the season periods of the ski resorts (when the ski-tracks can be opened) is decreasing. Weather it is temporary phenomenon or climate change is a different topics, but what we know is that ski resorts have to use modern technologies too. This is for providing better experience for all the skiers and snowboarders and manage the communication with visitors.

3D Wayfinder ski resort application

Ski resort app works on both, Android and Apple iOS, but the same way it can be used as a customized web-application or it can be embedded to any website (with some limitations in functionality).

3D maps can be very detailed because ski hill, ski tracks, lifts and objects like forests and buildings can be added. The picture shows complexity of creating 3D maps based on regular height-maps. Later there will be added ski trails, trees, houses and lifts as 3D models.

3D maps can be very detailed. The basis of the 3D Wayfinder ski resort mobile application is that app works on both, Android and Apple iOS.

To estimate the work for modelling 3D maps of the ski tracks, please contact our sales.

3D Wayfinder for ski-resorts can be accessed in different ways. 3D Wayfinder can be used in touch-screen kiosks. These can be weatherproof screens near lifts or entrances, or simple information kiosks near hotel receptions. Interactive 3D maps are certainly more advanced way to browse ski tracks than 2D drawings, we have mostly seen. 3D Wayfinder can be integrated to the website or used as web-based app. Printed signs or labels can use QR-codes to open 3D Wayfinder with the 3D map of the mountain or ski resort.

Positioning

3D Wayfinder uses Bluetooth beacons for indoor positioning as the GPS signal is weak inside the buildings. Positioning in ski resorts is much simpler as we can use regular GPS positioning. The mobile application (or web application) positions the user according to the GPS signal and will let user navigate from point A to point B. For alpine skiing, positioning allows user to see the the location so that he or she can see the tracks and find the nearest cafeterias or toilets or find the ski lift to another hill.

Application services in ski resort

3D Wayfinder offers several different options for creating a ski resort app. It is also possible to add several different services to the application. The system can be integrated with many other systems. In the application, it is possible to buy e-tickets using QR-code. In addition, you can mark the gathering places of groups anywhere on the mountain and sharing meeting point in messenger. It allow to plan your journey on mountain and select ski tracks based on your level and skills.

3D Wayfinder offers several different options for creating a ski resort app

For large mountains there is possible to add help button. If in trouble or if user need of help from ski resort staff or emergency services. User just pushes one button and their location information with help signal is sent!

Also you can use the first person view solution, which is essentially a 3D replay from descending from ski mountain. To share on social media or keep as a memory.

3D Maps and First-Person-View

In ski resorts and mountains, it is important to use 3D maps. This is because you cannot see the other side of the mountain in 2D map, but in the ski hills it is important to see the other side of the mountain where you want to go as the tracks are usually not only in one side.

First-Person-View is the term from computer games. It means you will see the game through players’ eyes. By looking the route with First-Person-View, you see how it might feels to ski down the hills in real life. It is like simulation of the skiing, so why not to go through the planned tracks by looking route in 3D.

3D Maps in Ski Resorts app. 3D Wayfinder provides first person view solutions for ski resorts.

As the main land-marks on ski resorts can be modelled out in 3D, for ski lifts and tracks we can use vectors. This means that zooming out the map, will not reduce the size of the vectors. The same way you will see important roads on map applications.

For more information, please contact us.

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Setting Up Wayfinding Software for Refugee Camps

December 14, 2022

We have build many wayfinding solutions for hospitals. Hospitals have more options than refugee camps. Refugee camps are usually underfunded and over-crowded. This creates new set of challenges completely different to hospitals. Navigating refugee camps with 3D Wayfinder software is easy and avaible for everyone who have smartphone. Read more about wayfinding software for refugee camps.

First you can not set up self-service touch kiosks in refugee camp. Because it is expensive and easy to vandalize. Traditional maps can be confusing and difficult to position yourself there. Our team has discussed this a lot. Especially now, when we have crisis in Ukraine. More than 3 million people have escaped Ukraine mainly through Poland.

Luckily smartphone prices have gone down in last 5 years and are wildly used even rural conflict areas. It is not uncommon to see at least one refugee family member with smartphone. This one piece of technology is what we can use to refugee advantage in these large camps.

Navigating refugee camps with 3D Wayfinder software is easy and avaible for everyone who have smartphone.
The picture illustrates a large refugee camp

3D Wayfinder software is HTML-based so any smart device is more than enough to use it. We have developed easy to use QR code based solution to position your self inside the camps and our software guides you to needed destination. QR is cheap and if there is no need for investments on touch screens/self-servicing kiosks it will bring price down significantly for organizations that manage these refugee camps.

QR-code based wayfinding software for refugee camps

The idea itself is simple, organizations provide refugees on camps with Wifi or 4G through local telecom service providers. Tents are given code/name and provided with QR code stickers. Refugee scans it to open software and automatically positioning them self. Then selecting via search or from list the tents code/name and get live direction to their destination. Vital location are highlighted for quick selecting in software. If they still get lost they can scan near by tents QR code and get new direction from there. We can provide 2D maps of the area and tents through aerial photos. It reduces the human labor to map the camp on site. This solutions is still under development and all ideas to improve it are warmly welcome!

We have developed easy to use QR code based solution to position your self inside the refugee camps and our software guides you to needed destination. Navigating with 3D Wayfinder software in refugee camps is easy.
Syrian refugee camp.

Let us build better future for us in cities and for people who are forced to be refugees!

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How to Cut Costs With Wayfinding Software?

November 16, 2022

It is obvious that the economy is currently in a downward trend. More and more questions rise in this regard. How can we save money and energy? Globally, more and more people are talking about saving energy. This is definitely one place where different service companies could save. In addition to energy savings, financial savings are also important. By using the 3D Wayfinder software, it is also possible to save money quite realistically.

We have previously introduced you how to earn revenue with wayfinder software, in this post we will talk about how to save through the wayfinding software.

Certainly, many shopping center managers notice that purchasing power is decreasing. The global economic recession is mainly to blame for this. When the economy is booming, people shop more and spend more money. When the economy is down, people think more carefully about where they spend their money. Might be that some people even deliberately distance themselves from shopping malls so as not to make reckless spending.

Save on labor costs

The biggest cost savings comes from labor costs. Have you thought that there is an employee in your company or institution whose work could be done by some software? For example, there are often information workers in various office buildings, shopping centers or airports. What role do the employees at the information desk mainly play? Most of the time they guide people. People use information boards to find a way to store or special room. By using the 3D Wayfinder, it would be possible to save on the salary costs of one or even several information/help workers. This is probably one big and thought-provoking place where you can cut costs with wayfinding software.

Save money by reducing printed signs

In public buildings one of the administrative expenses is certainly different signs. Business signs must be changed when someone moves out or joins. 3D Wayfinder can also help here. Using wayfinding software reduces needs for different signs and printed floorplans. Building directories and maps can be digital and can be changed without the need for printing and changing physical signs. It is even possible to install digital screens in elevators.

Using digital wayfinding also helps to save on administrative costs. In addition, it is easier for the administrative manager of the building to change tenant or rental information in one place digitally than replacing installed physical signs.

Less energy with sleep mode

One of the ways to save energy is forcing wayfinding kiosks to go to sleep mode. Sleep mode is a widely known term and probably everyone who uses a computer or smartphone is familiar with it. It is possible that many 3D wayfinder customers may not know that sleep mode can also be set for wayfinding kiosks. When there is no activity in the building and the doors are locked, the wayfinding kiosk can also be in sleep mode.

Sleep mode can also be used when the building is open. The kiosk can be set in such a way that the screen is completely dark or, for example, with the text “Click here for building map” etc. when no one is using the kiosk. When a person touches the screen, the screen becomes active and can be used.

Save with dark mode

How else would it be possible to save with wayfinder software? One of the ways to save energy could also be using dark mode. At wayfinding kiosks, it is possible to set the screen light to be brighter and darker. Darker screen use less energy.

Save with wayfinding software. Energy saving and financial savings is important for service companies.
Landscape template normal bright version
Save with wayfinding software. Energy saving and financial savings is important for service companies. Cut for labor costs and use darker mode.
Landscape template dark mode

The difference between the two images is quite large and can be startling when compared like this. In addition to saving energy, it is also better for the eyes. In any case, the customer receives the information in exactly the same way as if it were on a screen with full brightness.

3D Wayfinder offers the possibility to set the display of the kiosk in time. For example, it is possible to set the time when the screen goes into dark mode. It is also possible to set the screen based on the surrounding light. For example, if the lighting in the building is bright or the sun is shining, the screen will be brighter. If the lighting is darker, the screen will also automatically darken. Dark mode saving is easy way fot cut costs with wayfinding software.

There is also an option to use a different background color. You can choose the background colors for building maps in 3D Wayfinder. If you want to save energy, it would be wise to use a darker background. If the card has a darker background, it saves more energy because the screen doesn’t have to be so bright. Also, a darker background can sometimes work even better. On a darker background, it’s better to highlight some objects that don’t come out as smooth on a light background. This is an option that should be considered when starting to order a house manager or create one yourself.

Smart wayfinding

Do you know that 3D Wayfinder indoor positioning software using smart wayfinding technology?

Smart wayfinding is easy. The person who makes 3D Wayfinder map can choose how they want the path to be guided. For example, it is possible to guide the way that elevators are avoided. Moving the elevators up and down is probably also a big administrative expense. However, if people are guided so that they are directed to the stairs, it is possible to regulate the use of elevators.

3D Wayfinder supports energy saving. We support saving people’s time by providing innovative wayfinding software. We are environmentally friendly and recommend it to all our customers. If you are already using 3D Wayfinder you can change settings for saving energy or ask help from our team. If you are not yet using wayfinding software, then please contact our sales department. We will definitely find the best solution for you and help you cut costs with wayfinding software.

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3D Wayfinder Map for Free – Yes It Is Real Deal!

November 8, 2022

The summer is over, yet 3 Wayfinder has really warm news for you. Old or new clients it doesn’t matter our great offer is for all of you. Planning indoor positioning and navigation projects? Then this the right time to get 3D wayfinder map for free, lower your project cost or as resellers you can earn more profit!

3D Wayfinder 3D Lite map sample. This how one simple mall can look in low detail 3D. It is well suited for low to mid size budgets.
3D Lite map

Free 3D map campaign started at 3rd of Nov. and lasts till 24th of Dets. 2022.

Free 3D map campaign conditions:

When you order full solution from 3D Wayfinder you will get free map development up to 50-150 rooms depending on detail levels you are interested in. This could be entire mall first or first and second floor. It depends of course mall size but it gives understanding how much of 3D modelling work you will get completely free.

To apply discount: you need to order standard solution that includes software lifetime licenses, kiosk UI template/custom design, data entry and 2D | 3D Lite | 3 Standard map.


2D map is up to 150 rooms for free;

3D Lite map is up to 100 rooms for free;

3D Standard is up to 50 rooms for free;

Check out our 3D Lite detail levels HERE

3D Wayfinder 3D Standard map sample - how one 3D standard map with buildings can look.
3D Standard map


How much will we save if we order free 2D or 3D map?

You can save up to 900$ from final price, that is considerable amount when taking account average 3D Lite Wayfinder solutions cost around 4500-5500$.


Are you ready to talk more about your project and get free map?

Get quote HERE

Or contact our sales HERE


Additional information that is useful to learn

Our hardware needs you can find HERE! 3D Lite and 3D Standard maps need more powerful hardware than 2D maps. So make sure you use right players in your kiosks!


back your investment, shortly about 3D Wayfinder powerful advertising module HERE We make sure you have all the tools to earn back all your investment. Especially useful for malls and business centers were a lot of brands and offices are located.


Looking to get walkthrough for our DEMO?

Contact us at sales@3dwayfinder.com

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Different Options for Designing 3D Map

October 21, 2022

In this post, we will introduce different options for designing 3D map. A map mostly serves the task of guiding people, but there are many different ways to design a map. When designing a map, a lot depends on what the map is designed for, which people use it, what kind of user experience they expect and what added value the map should create.

Detailed designing of 3D model

With 3D Wayfinder, you can design your own 3D map, but we also offer a complete solution with several detail levels. One way is to create very detailed designing 3D map. These are models where the textures are precise, so that it looks as real as possible. Such a 3D model is important for advertising apartment buildings, so future residents can get a very accurate idea of ​​their home.

Detailed_3d_model_of_apartment_building
Detailed 3D model view of the apartment building and the courtyard

It is not always necessary to create detailed models for the purpose of selling houses or apartments. For example, the building of the University of Applied Sciences in Tallinn has historical value. They wanted to bring a historical feel to the 3D map as well. Therefore, a detailed and realistic model was created for them.

different_options_for_designing_3d_map
Tallinn University of Applied Sciences 3D model view of the main building

Funway 2D map

A complete opposite to the realistic models are 2D maps. This is a map drawn using the FunWay method, which does not convey a real image, but has a nice design and is understandable to all users.

funway_2d_map_of_shopping_mall
2D map view of Beach Mall in Dubai

We have also prepared a detailed 3D model for them, which is much more realistic and the icons on the model are slightly more emphasized.

detailed_3d_model_of_shopping_mall
3D model view of Beach Mall in Dubai

Simplified map view

Everyone is probably familiar with the feeling of getting lost in a hardware store and spending time for lookinf certain products. We have prepared an interior map for the hardware store in Estonia, by shelves and departments. Pins for products from specific companies have been added to the shelves and departments, which makes it much easier for customers to search for specific products. Creating such a card is quick and easy. For customers, it makes the experience of visiting a hardware store more pleasant.

Simplified_map_view_of_hardware_store
A simplified map view of the hardware store with product brands

A similar simplified map is suitable for shopping centers, where different businesses can advertise themselves by the logo attached to the map, and it is much easier for the customer to find the desired location.

3d_wayfinder_solution_with_logos
Wayfinder solution of a large shopping center in Denmark with logos

Color based design

The designing 3D map can be based on the colors of the website or logo. For example the Kuwait Oil Company hospital map is inspired by the dark blue color of their website and logo.

3d_color_based_map_design
Kuwait Oil Company Hospital Wayfinder map

Similar to the color scheme of the Kuwait hospital, a map has also been created for IdeaPark based in Finland. The color scheme of the IdeaPark shopping center is green, and a map was made for them with the same color scheme.

color_based_map_solution
Map solution for the IdeaPark shopping center in Finland with mobile integrations

In addition to 3D models and maps, 3D Wayfinder also offers the option of creating a mobile app. The Ülemiste Center in Estonia has requested such a solution. Clients of the center can use the map application on a personal mobile device. The background of the Ülemiste Center mobile application map is displayed in a dark color to make it more visible on a small screen.

Color_based_mobile_integration
Map of the Ülemiste center with the solution of the app on the mobile device

As you have seen, 3D Wayfinder can design very unique looking maps. In addition to the big picture, there are many options for fine tuning. For example, it is possible to choose colors of the ceiling, floor, walls and other similar surfaces. It is also possible to change shapes and colors of the road guidance, shape and color of the adjacent menu and much more. All this affects the user experience and creates value for the branding of the building or company.

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Earn Revenue With Wayfinding

October 11, 2022

Helping visitors doesn’t have to be just a cost. It is possible to earn revenue with 3D Wayfinder software and you might be surprised how profitable it actually is. It is like getting 200 m2 rental space with minimal investment. Below we present in more detail how it is possible to earn revenue with wayfinding.

Digital signage is developing at rapid speed. Besides more and more advertisement screens, there will be large LED displays, self-service terminals, 3D hologram projectors etc. Main content of course are advertisements. But the case with most of them is, that they are just like TV advertisements – people know how to ignore them and targeting is bad.

Advertising with wayfinding software can be different. It is somewhat similar to targeted ads in search-engine: you type the keyword and ads with this keyword will be shown first. Difference between just targeted ads and Wayfinder is, that while targeted ads could be good for you, they sometimes yield inferior results. When you search some company and get their advertisement first, it is useful, it makes you just click on that add. When you look something specific and get 5 ads first, then it is not so user-friendly at all. Wayfinder aims to do differently.

Wayfinding software is not search engine and would simply help to find what you are looking for: shop, brand or product category. Our targeted adds are bonus for your search – get best meal or find a shop with better discount. Even if you are looking for an exit, you might find a nice shopping deal when exiting the mall.

Different advertisement options

3D Wayfinder has different advertisement options. Besides traditional banner ads there is also a possibility to show advertisements on map, even on the 3D map:

earn_revenue_with_wayfinding_and_ advertise_with_banner_ads

Advertisements can be also land-marks. For example, you can be guided around the pizza place and at the same time you will see the daily pizza offer as an advertisement.

show_advertisements_in_augmented_reality_(AR)_and_earn_revenue_with_wayfinding

Besides improving advertisement features, we are working with technology to show advertisements in augmented reality (AR). It means that you can see the path on your mobile device camera screen and at the same time see offers and promotions, pointing to the right shop or place.

Wayfinder ROI calculations

Ok, lets talk about the numbers. Each shopping mall is different and rental-prices and revenues differ by a country. For specific calculations, please contact our sales department. Following numbers are rough estimates.

Let say the initial cost for wayfinding is following:

  • Wayfinding screens with set-up (5 screens) – 15 000 euros
  • Wayfinding software with maps – 5 000 euros
  • Printed QR stickers, advertisement for tenants, labor cost – 5 000 euros

In total the costs will be around 20k euros. It is quite a small amount, comparing to expansions of the mall building, creating new inner-walls or setting up large LED-screen.

Now let’s say that there are about 100 tenants in shopping mall. Some of them might be larger anchor-tenants. If each tenant pays 5 euros per day on average (it is not a large amount in comparison with search engine adds that might cost 1 euro per visitor). This means only 5 clicks per day (when taking 1 euro per click). Besides, visitors will certainly spend more money while in the shopping mall, opposed to just surfing in web.

It means 5 euros (average amount spent by tenant) multiplied 100 (number of tenants) makes 500 euros per day and about 15 thousand in month. This means that the ROI of wayfinding software is only a little-bit over a month. There are not many investment options with that good profitability!

When we take rental price of 15 euros per square meter, this additional 15 thousand means that shopping mall gets the same fee as renting out 1000 m2. Building additional 1000 m2 is probably more expensive that 1 million euros. This means using wayfinder solution with advertisements is as profitable as additional 1000 m2, but instead of costing 1 million, it only costs 20 thousand.

Following figures are illustrative and depend on type of the building (mall), location, visitors’ profile, tenants etc). To calculate ROI based on your project, please contact our sales team.

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